This position allowed me to use my Twitter account to promote my articles and establish myself as a trusted resource in the online hockey community.
Also, Richard Deitsch invited me to guest write for his sports media column about sexism in hockey and hockey reporting.
Along with the editorial manager, I helped create the social media content strategy for LXBN.com. During my time with LexBlog, I instituted using Google analytics and Twitter Cards to measure and shape daily tweets. I measured social media growth and engagement on a weekly, monthly and quarterly basis to identify what times were best to send out new Tweets, what were the most popular links and what types messages drove the most engagement (questions, photos, retweets, etc). Under my management, the @LXBN Twitter following grew by 20% and traffic to LXBN.com rose by 40%.
I also copy edited various publications and internal memos on behalf of the agency's leadership.
My duties also included tracking social shares, blog metrics and trends to help the editors better gear their content. I also assisted in moderating comments on CMN’s sites.
Not only did I interview Minnesota Wild rookies like Charlie Coyle and Jason Zucker for feature articles and videos, but I started my own web series (“On the Other Side of the Ice”) that allowed me to interview top AHL players not on the Aeros. The highlight of the series was interviewing Joe Morrow after he was traded to the Dallas Stars/Texas Stars, which was his first interview with the team.
I also assisted with copy editing and uploading content to theovertimepage.com.
Theovertimepage.com is a sports website founded by University of Houston journalism students in 2009 who wanted the opportunity to cover Houston’s professional sports teams.
The highlight of my time with the Tribune was covering the high-profile Hans Reiser civil trial. My articles were serialized on the San Jose Mercury News website.
I held this position through the Chips Quinn Scholars Program.
During the spring semester, I moved to the Chronicle’s web production team and the copy desk. I compiled SEO content for the Newswatch and Hot Topics blogs during peak web traffic hours. On the copy desk, I wrote headlines and cutlines for the metro and national sections of the daily paper.
Expected graduation date is May 2017.
No degree conferred.
Secondary BA in English, creative writing.